Miele sought to create an immersive digital experience that would allow customers to explore their premium appliances in a realistic home setting. The objective was to replicate the tactile experience of a showroom visit, enabling users to visualize how Miele products integrate into various living spaces. This approach aimed to enhance customer engagement and provide a comprehensive understanding of the product offerings.

The Miele Virtual Home is a fully interactive, 360-degree digital environment that showcases Miele's appliances within a modern virtual house. Users can navigate through different rooms, interact with appliances, and access detailed product information. The platform was designed to be user-friendly and accessible across devices, ensuring a seamless experience for all users. Interactive elements, such as embedded videos and information hotspots, enrich the user journey, making it both informative and engaging.